Wellness Forever Medicare IPO

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Issue size	Rs. 0 Cr
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We are India’s third largest retail pharmacy and wellness network by number of stores, with a leading position in Western India in terms of total revenues, according to Technopak We operate a large omni-channel, hyperlocal retail network under our “Wellness Forever” brand, serving as a one-stop solution for our customers’ wellness needs with most of our stores operating 24x7. We opened our first drugstore in 2008, and we have expanded our retail footprint to a total 236 stores in 23 cities across the Indian states of Maharashtra, Karnataka and Goa serving a registered customer base of 6.7 million customers as of June 30, 2021. As a testament of our success, Technopak estimates that we generated the highest revenue per retail square foot in the Indian pharmaceutical retail industry for fiscal years 2020 and 2021.

We focus on providing our customers with a retail experience that goes beyond simply purchasing medicines and key necessities. We offer a wide assortment of merchandise comprising approximately 91,500 pharmaceutical and wellness products, and each of our stores features an average of approximately 13,000 products per store, including fast-moving consumer goods (“FMCG”), fast-moving health goods (“FMHG”), nutraceuticals and medical equipment, among other products, alongside over-the-counter and prescription medicines. For the fiscal years 2019, 2020 and 2021, our revenues derived from the sale of non-pharmaceutical products was Rs 2,407.18 million, Rs 3,122.44 million and Rs 4,087.62 million, constituting 36.78%, 37.91% and 45.72%, of our total revenues respectively, which is significantly higher than our main competitors in fiscal year 2021, according to Technopak.

In addition to the vast breadth and depth of our inventory, we also differentiate our brand by our selection of premium welln ess products, which we offer through various third-party industry labels as well as our private label brands. Sales of premium wellness products (which we define as products featuring gross margins higher than 30%), was Rs 684.92 million, Rs 1,005.42 million and Rs 1,458.63 million, respectively representing 10.47%, 12.21% and 16.32%, respectively, of our revenue from operations for the fiscal years ended March 31, 2019, 2020 and 2021.

Our stores deliver a distinctive shopping environment and ambience for our customers. Our stores are strategically located, most are open 24-hours a day and are on an average considerably larger in size than those of our main competitors, according to Technopak. Most of our stores are designed in a differentiated, self-browsing format and feature qualified pharmacists available at all times. We believe these features promote an aspirational element and help to position ourselves as a premium wellness brand.

Our business is technology-focused and supported by our IT-enabled distribution, fulfilment and other logistics capabilities. In 2014, we developed and commissioned what we refer to as our “Zero Error Distribution Center” (“ZEDC”), which is our principal, distribution center with an area spanning over 100,000 square feet. Moreover, our core information technology systems are fully integrated, modern and sophisticated, which allows us to handle large volumes of merchandise and provides efficient supply chain management that meets the complexities of our bu siness. Our inventory management system uses statistical systems and calculations to decide when to purchase and replenish inventory at our distribution center, fulfilmen t center and each of our stores.

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Read and accept the Terms & Conditions and click on the SUBMIT button. Recheck the details on the order confirmation screen and confirm the order.
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Verify all the details once again and authenticate your bid amount by entering your UPI PIN.
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Note: The actual amount will be debited when the shares are allotted to you.

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Log in to the Mirae Asset Sharekhan website and click the IPO & OTHERS menu option you see on the top-right.
From the list of Active IPOs, select the IPO of your choice
On the IPO application form that opens, fill in details like the Demat Account Number, Category of investor, number of lots you wish to invest in, the Cut-Off Price and others.
Now enter your UPI ID (make sure this UPI ID is connected to your Mirae Asset Sharekhan-mapped bank account) on the form. Read and accept the Terms & Conditions and click on the SUBMIT button.
Recheck the details on the order confirmation screen and confirm the order.
Once the exchange receives details about your bid, you will get a notification (IPO mandate request) on your UPI app and an SMS as well. Log in to your UPI app and go to the pending mandates section.
Verify all the details once again and authenticate your bid amount by entering your UPI PIN.
Once done, the IPO application amount will be blocked and you will receive an SMS about the blocked Bid amount.
Your IPO order will now appear on your Mirae Asset Sharekhan Order Book, from where you can modify or cancel your IPO bid if you so wish.

Note: The actual amount will be debited when the shares are allotted to you.

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In India, the entire IPO process is ably regulated by the Securities & Exchange Board of India (SEBI), right from the IPO filing by the company to the bidding, allotments and refunds (in case you aren't allotted shares due to oversubscription).

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Wellness Forever Medicare IPO

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Company Details

How to apply for an IPO on the Mirae Asset Sharekhan app

How to apply for an IPO on the Mirae Asset Sharekhan website

How does an IPO work?

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