February 13, 2023

Dear Sherus,

We invite you to participate in the Design a Logo for Sankalp Project Contest. As you know, we have found an inspiring name for the Vision 2025 project through a contest, now taking our collaborative efforts forward, we want Sherus to design a logo for the critical project.

We are looking for a logo which will better identify the Sankalp project and communicate its objectives. So pick up a paper and pencil to design a nice logo for the project, take its photo and send it to us by clicking the link below. The contest opens on February 13 and closes on March 3 of 2023. But don’t wait for the last moment, start right away.

Prize

Participate in the contest for a chance to:

• earn the distinction of designing the logo for the most important project of Sharekhan today;
• see the logo designed by you featured extensively across Sharekhan for four years; and
• win a gift voucher of Rs.10,000 for your creativity and effort.

Some tips

• To participate, contestants need to design a logo for the Sankalp project.
• The logo should incorporate the project name, ie Sankalp.
• The logo can be in the form of a sketch, painting or illustration.
• The logo can be designed digitally (and can be sent to us in PDF or JPG format) or physically (in which case you will need to take a photo of the logo and send to us).
• The colors used to design the logo must be Sharekhan’s brand colours as given below.
• The colours must be in RGB mode.
• Contestants are advised to avoid gradients and half-tones.
• The logo must be easy to use, handle, resize, and manipulate for all reproduction purposes.
• The logo should be visually appealing on both small (as small as 2cm x 2cm) and large scales.
• Entries must be submitted as JPEG files – you may draw/paint the logo on a paper, take its photo and send it to us.
• Important: Be as imaginative and creative as you can be but ensure that the logo reflects the identity of the project.
• You must also offer a short explanation for suggesting the logo design.

Sharekhan brand colours

• Sharekhan Orange – RGB code: R-241, G-90, B-49
• BNP Paribas Green – RGB code: R-0, G-145, B-90
• White
• Gray

Rules

• Only one logo design will be chosen.
• All entries should reach us by March 3, 2023.
• The winner will be selected based on the visual appeal of the logo, creativity, quality of design, ease of reproduction of the logo for the purposes stated above and adherence to the other rules of the contest.

NOTE: Sharekhan will own the rights to the logo that will be selected and will be free to modify it to suit its purpose and use it any which way it deems fit for branding and promotion.