SIP kar record kar

Dear Sheru,

We thank you and your colleagues across locations for participating in the SIP Kar, Record Kar campaign from June 10 to July 10, 2019. The entire Sharekhan family participated in this campaign and we are overwhelmed by your support.

Between July 1 and 10, 2019, together we had attempted to execute a record-making 25,000 mutual fund systematic investment plans (SIPs). You all put in your best efforts and as a first attempt we achieved 21,992 SIPs with an increase in monthly inflow of 3.62 crs. There was a tweet by BSE recognizing our achievement and Sharekhan’s new SIP ranking jumped from 14th (in June'19) to 3rd (in July'19) position (source: CAMS).

This was a successful campaign because of:

  1. Active participation of 1016 employees across channels
  2. Unique registered SIPs of 31,441
  3. Increased reach with 14,036 clients registered

We can create more new records, if we want, using the lessons learnt from this campaign:

  1. With everyone’s effort, we registered 31,441 New SIPs but could only execute 21,992 SIPs. There was an opportunity for increasing execution versus registrations
  2. With 19,146 executed SIPs eligible as per campaign criteria only 10,858 SIPs were with ACH mandated. There is an opportunity for increasing future SIP retention/continuation with getting more ACH mandates registered.
  3. There were 1704 existing SIPs cancelled by clients who started a New SIP during the campaign period. This efforts could have been put in adding new clients to the SIP base instead.

We were able to achieve 9,154 SIPs (post-cancellations) that met all the criteria of SIP Kar, Record Kar campaign.

Highlights of SIP Kar, Record Kar progress report

  Target Registered SIPs  Total New SIPs Executed Meeting Campaign Criteria
Registered SIPs  Eligible SIPs (without ACH Filter ) Eligible SIPs (with ACH Filter) Existing SIPs Cancelled* #Total SIP Achievement
Count 25,000 31,441 21,992 22,960 19,146 10,858 1,704 9,154
Value - 5,43,71,364 3,65,54,771 3,62,11,550 3,07,96,067 1,74,90,315 35,98,100 1,38,92,215
Achievement % - - - 92% 77% 43% - 37%
Avg. SIP Size - 1730 1660 1575 1610 1610 2110 1520
Distinct Clients Served - 14,036 9,792 10,559 8,744 4,814 855 3,959

*Existing SIPs cancelled by clients who started a New SIP during the campaign period.

 

Cluster Achievement through Branches:

Cluster Target No. of Registered SIPs  No. of Executed SIPs  Meeting Campaign Criteria
# Executed SIPs with ACH  Existing SIP Cancellations # Total SIP Achievement Net Eligible SIP Value Achievement %
Mustafa Pardiwala 2,050 2,508 2,209 1,521 166 1,355 20,25,500 66%
Nidhi Ticku 1,850 2,702 2,244 1,328 127 1,201 15,71,400 65%
Devangg Kamdar 1,215 1,219 1,046 673 77 596 10,95,500 49%
Anahita Vora 2,323 2,380 1,943 1,258 150 1,108 15,80,866 48%
Vivek Saraf 1,850 1,450 1,253 900 119 781 9,85,900 42%
Channaraj 1,900 2,457 2,053 790 162 628 8,82,500 33%
Hemendra Agarwal 2,600 2,609 1,942 1,074 244 830 16,22,750 32%
Pushpinder Singh 500 554 453 189 35 154 2,07,000 31%
Sujatha Raman 1,650 1,470 1,251 610 106 504 6,67,050 31%
Mehul Koradia 440 226 206 119 11 108 1,52,000 25%
Rajiv Purohit 3,400 2,937 2,408 904 204 700 13,55,100 21%
HO CH -  141 131 122 3 119 1,63,500 -
Geeta Ramesh 1,250 427 327 145 32 113 1,89,000 9%
Grand Total 21,028 21,080 17,466 9,633 1,436 8,197 1,24,98,066 39%

 

Cluster Achievement through Franchise:

Cluster Target No. of Registered SIPs  No. of Executed SIPs  Meeting Campaign Criteria
No. of Executed SIPs Existing SIP Cancellations # Total SIP Achievement Net Eligible SIP Value Achievement %
Mustafa Pardiwala 1,260 462 440 345 52 293 3,40,599 23%
Hemendra Agarwal 650 191 171 144 26 118 1,41,000 18%
Vivek Saraf 270 131 119 105 57 48 54,500 18%
Channaraj 600 237 223 130 32 98 1,42,300 16%
Anahita Vora 1,350 314 294 248 64 184 2,73,500 14%
Pushpinder Singh 100 23 12 8 0 8 13,500 8%
Nidhi Ticku 550 76 66 38 1 37 67,500 7%
Rajiv Purohit 455 110 103 41 9 32 54,500 7%
Devangg Kamdar 470 50 45 31 5 26 22,500 6%
Sujatha Raman 790 102 96 61 15 46 1,11,250 6%
Mehul Koradia 80 4 4 0 0 0 0 0%
Geeta Ramesh  - 0 0 0 0 0 0 -
HO CH 430 136 83 66 7 59 1,55,000 14%
Grand Total 7,005 1,836 1,656 1,217 268 949 13,76,149 14%

 

Branches with 100% Target Achievement

Cluster Grp Group Name Total Branch Target Campaign Eligible SIPs^ PAN India Branch Rank Within Cluster Rank
# Total SIP Achievement SIP Value Achievement %
Vivek Saraf 2519 Bokaro Online Self 49 179 1,94,000 365 1 1
Hemendra Agarwal 664 Faizabad Branch 22 70 1,38,300 318 2 1
Hemendra Agarwal 1131 Delhi (Bharakhamba Road) Branch 79 149 3,57,500 189 3 2
Anahita Vora 619 Ankleshwar Branch 33 59 95,000 179 4 1
Hemendra Agarwal 949 Faridabad Branch 35 61 63,000 174 5 3
Channaraj 612 Kollam Branch 43 73 89,500 170 6 1
Hemendra Agarwal 1073 Agra Branch 25 39 59,000 156 7 4
Anahita Vora 821 Anand (Vidyanagar) Branch 59 87 1,58,500 147 8 2
Channaraj 495 Mysore Branch 49 69 72,000 141 9 2
Channaraj 179 Calicut Branch 55 68 98,500 124 10 3
Pushpinder Singh 587 Amritsar Branch 28 34 38,000 121 11 1
Nidhi Ticku 590 Ajmer Branch 34 40 34,000 118 12 1
Mustafa Pardiwala 488 Borivali Branch 140 155 2,47,500 111 13 1
Channaraj 494 Mangalore Branch 43 47 1,11,000 109 14 4
Anahita Vora 5582 Mehsana -Ii 28 30 33,000 107 15 3
Hemendra Agarwal 1077 Varanasi Branch 81 83 91,000 102 16 5
Mustafa Pardiwala 338 Indore Branch 155 156 2,21,500 101 17 2
Mustafa Pardiwala 1585 Bhayander Branch 95 95 94,500 100 18 3

^Post deducting SIPs which were cancelled by the clients who were served in the campaign

We shall share branch, resource and cluster wise performance in a separate communication from investment solutions id shortly

The results of the SIP Kar, Record Kar campaign have been calculated as per the terms and conditions of the campaign:

  • All above achievement figures pertain to the SIPs executed between July 1 and 10, 2019.
  • All SIPs of the customers who opened a new SIP and cancelled the ongoing SIP during the campaign period have been excluded from the achievement figures.
  • The final MIS is based on only the ACH mandated SIPs that were executed during the campaign.
  • The condition of “All schemes that are part of MF Top Equity Picks, MF Top SIPs & Focus Funds will be eligible” have been applied to the new SIPs registered effective from June 22, 2019 with no deviation or exception as per communication
  • Other campaign terms and conditions are as applicable. Please see the detailed terms and conditions for your reference by clicking here.

We will announce the reward and recognition plan for the winners shortly. Stay tuned.

A big thank you for participating in SIP Kar, Record Kar campaign!!
Published by Team Internal Communications
  Join us on