Sharekhan

October 26, 2021

This is to inform you that FSN E-Commerce Ventures Limited is coming out with a public issue to raise Rs.5,349.7 crore from the market.

The issue opens on October 28 and closes on November 1, 2021.

Details of the FSN E Commerce Ventures Limited IPO

Company Details	:	FSN E-Commerce Ventures Limited is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. Since their incorporation in 2012, they have invested both capital and creative energy towards designing a differentiated journey of brand discovery for their consumers. They have a diverse portfolio of beauty, personal care and fashion products, including their owned brand products manufactured by them. As a result, they have established themselves not only as a lifestyle retail platform, but also as a consumer brand. They offer consumers an Omnichannel experience with an endeavor to cater to the consumers’ preferences and convenience: Online: include mobile applications, websites and mobile sites. As of August 31, 2021, they had cumulative downloads of 55.8 million across all their mobile applications and during the five months ended August 31, 2021, 88.2% of their online GMV came through their mobile applications. According to the RedSeer Report which has been exclusively commissioned and paid for by them in connection with the Offer, they have one of the highest share of mobile application-led transactions, among the leading online retail platforms in India during Financial Year 2021 and the five months ended August 31, 2021. Offline: comprises of 80 physical stores across 40 cities in India over three different store formats as of August 31, 2021. Their physical stores offer a select offering of products as well as a seamless experience across the physical and digital worlds. Their lifestyle portfolio spans across beauty, personal care and fashion products. They believe that consumers have different journeys for different lifestyle needs, and this has led them to build business vertical-specific mobile applications, websites and physical stores. These independent channels allow them to tailor their content and curation optimally for the convenience of consumers and to cater to the different consumer journeys that exist in these business verticals: Nykaa: Beauty and personal care Nykaa Fashion: Apparel and accessories They have entered into manufacturing agreements with several manufacturers in India, for the manufacture of such products which are sold under their owned brands such as “Nykaa Cosmetics”, “Nykaa Naturals” and “Kay Beauty”. Their owned brands are available on their online and offline channels, as well as for certain brands at third party retailers. They launched the Nykaa Man mobile application and website, thereby customizing their model and experience for men, along with increasing education and awareness among men on the use of grooming and personal care products.
Issue Period	:	Issue opens on: Thursday, October 28, 2021 Issue closes on: Monday, November 1, 2021
Price Band	:	Rs.1085 to Rs.1125 per equity share
Bid Lot	:	12 equity shares and in multiple thereafter.
Issue Size	:	Rs.5,349.7 crore
Employee Reservation	:	Up to 2,50,000 Equity Shares. Rs.25.63/- crs @ upper price band
Employee Discount	:	Rs. 100/- per share
Issue break-up	:	QIB - 75% of the net offer – Rs.3993.07 crore NIB - 15% of the net offer - Rs.798.61 crore RET - 10% of the net offer - Rs.532.41 crore EMP – Rs. 25.63 crore
Listing	:	NSE and BSE
Registrar	:	Link Intime India Private Limited
UPI	:	All Retail Applications through brokers are compulsorily in UPI Mode

Watch these 4 videos to know how to apply for the FSN E-Commerce Ventures Limited IPO online easily.

Step 1: Create an UPI ID

Create UPI ID

Step 2: Apply for IPO online using mobile app or website

Step 3: Authorise UPI mandate to block payment

Authorised UPI ID

Remember these points while applying for IPOs

With Sharekhan, you can now fill and submit your IPO application online at your convenience anytime before an issue closes. This can be done through the Sharekhan app or website.
You will need a mobile phone with a SIM linked to your bank account offering the UPI facility and a debit card to create your UPI ID.

Currently, UPI works on the following mobile applications:

Name of App (Supported Platforms)	VPA Handle
BHIM Baroda Pay (only Android)	@BARODAMPAY
BHIM Oriental Pay (Only Android)	@obc
BHIM RBL Pay (Android & iOS)	@rbl
BHIM (android & iOS)	@upi
BHIM ALLBANK UPI (only Android)	@allbank
BHIM Axis Pay (only android)	@axisbank
BHIM IndusPay (only Android)	@indus
BHIM Lotza UPI (only Android)	@federal
BHIM SBIPay (only android)	@sbi
Citi Mobile (android & iOS)	@citi & @citigold
Google Pay (android & iOS)	@okhdfcbank \| @okaxis \| @oksbi \| @okicici
HSBC Simply Pay (android & iOS)	@hsbc
iMobile by ICICI Bank (android users)	@icici
Kotak Mobile Banking App (Android)	@kotak
Phone-Pe (android & iOS)	@ybl
SIB Mirror+ (only Android)	@sib
BHIM YES PAY (only Android)	@yesbank
DigiBank - DBS (Android & iOS	@dbs
Paytm (Andriod & iOS)	@paytm
BHIM AUPay (Android & iOS)	@aubank
Freecharge (Android & iOS)	@freecharge
BHIM BANDHAN UPI (Android & iOS)	@bandhan
BHIM KBL UPI (Android)	@kbl
Phone-Pe (Android & iOS)	@ybl, @axl, @ibl

To avoid rejection, download the latest version of the app.
Remember to select UPI as the payment option in the IPO application form by providing your UPI ID.
As soon as you submit your application through the mobile app or website, you will receive an SMS from National Payments Corporation of India (NPCI) informing you that your UPI mandate has been generated.
The app passcode and the UPI PIN can be different; remember to enter only the UPI PIN while authorising the UPI mandate. Note that you should not share your UPI PIN with anyone.
If you forget the UPI PIN, simply reset it instead of entering a wrong one.
If the transaction gets through, you will receive a “Transaction is successful” message on your mobile.
There are two possible scenarios post-allotment: On full allotment, funds will be debited from your account. If there is no allotment of shares, the blocked funds will be released after the end date or expiry date of the UPI mandate.

Published by Team Internal Communications
This newsletter is for internal circulation only. It may not be published, reproduced or quoted in part or in whole, nor may it be published on social media without prior consent. The content is strictly copyright and reproduction of the whole or part of it in any form is prohibited without written permission from the Internal Communications department of Sharekhan.

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