January 10, 2022
Wish you a happy new year! Twenty twenty-one was a great year for our Exchange Margin Funding (EMF) business. The assets under management (AUM) of the EMF business grew by a whopping 240% in the year. The credit for the excellent performance goes to our front-line staff and Business Partners who raised awareness about the product among the clients and helped them achieve their financial goals using the EMF tool. The EMF team would like to thank each and every Sheru who contributed to the performance.
We are happy to present below the performance of the EMF business in 2021.
| Channel | Avg. Funding in CY 2020 (In Cr.) | Avg. Funding in CY 2021 (In Cr.) | % Growth (YOY) |
| Branches | 95.38 | 345.16 | 261.87 |
| Franchisees | 55.55 | 170.32 | 206.59 |
| Total | 150.93 | 515.47 | 241.52 |
Cluster-wise average funding vs target in 2021
| Cluster Head | Average funding used 2021 (Rs. cr.) | Target (Rs. cr.) | % Achieved |
| Devangg Kamdar | 115 | 62.69 | 183.45 |
| Channaraj | 36.6 | 33.42 | 109.51 |
| Mustafa Pardiwala | 40.42 | 45.41 | 89.01 |
| Hemendra Agarwal | 42.05 | 50.02 | 84.08 |
| Vivek Saraf | 13.69 | 17.55 | 78.03 |
| Pushpinder Singh | 4.59 | 7.14 | 64.28 |
| Sujatha Raman | 19.09 | 30.05 | 63.52 |
| Anahita Vora | 20.8 | 32.88 | 63.25 |
| Rajiv Purohit | 34.08 | 54.73 | 62.27 |
| Nidhi Ambardar | 12.91 | 21.7 | 59.51 |
| Ho Ch | 2.77 | 4.89 | 56.69 |
| Mehul Koradia | 3.15 | 8.54 | 36.93 |
| Total | 345.16 | 369 | 93.54 |
Cluster-wise funding summery as on December 31, 2021
| Cluster Head | Total EMF as on December 31, 2021 (Rs. cr) |
| Devangg Kamdar | 143.9 |
| Hemendra Agarwal | 83.14 |
| Channaraj | 76.34 |
| Mustafa Pardiwala | 70.42 |
| Rajiv Purohit | 59.91 |
| Anahita Vora | 37.4 |
| Sujatha Raman | 26.9 |
| Nidhi Ambardar | 25.02 |
| Vivek Saraf | 23.56 |
| Pushpinder | 8.91 |
| Mehul Koradia | 7.62 |
| Ho Ch | 4.95 |
| Grand Total | 568.08 |
| Sharekhan One Branch (Devangg Kamdar) | 31.69 |
| Grand Total | 599.77 |
Top 10 performing branches of 2021 in terms of EMF AUM
| Sr. No. | Group Code | Group Name | Branch Manager | Cluster Head | Avg. Funding in 2021 (Rs. cr.) |
| 1 | 1 | Mumbai - Hni Cell | Nilesh Vasudeo | Devangg Kamdar | 54.01 |
| 2 | 3 | Mumbai - Churchgate Branch | Piyush Shah | Devangg Kamdar | 29.97 |
| 3 | 59 | Mumbai - Bkc Branch | Dixit Karani | Devangg Kamdar | 20.93 |
| 4 | 338 | Indore Branch | Ravi Somani | Mustafa Pardiwala | 20.07 |
| 5 | 6120 | Bangalore Advisory Alpha Branch | Basappa | Channaraj | 17.07 |
| 6 | 6354 | Pune Online Advisory | Narendra Choudahry | Sujatha Raman | 8.31 |
| 7 | 874 | Goregaon Branch | Nikhil Shah | Devangg Kamdar | 7.39 |
| 8 | 990 | Bangalore Advisory Omega Branch | Henadeep K S | Channaraj | 7.04 |
| 9 | 507 | Kandivali Branch | Kalpesh Parikh | Mustafa Pardiwala | 6.91 |
| 10 | 761 | Lucknow (Hazratganj) Branch | Gurpreet Bedi | Hemendra Agarwal | 6.46 |
Business Partners deliver a robust performance in EMF business in 2021
| Average EMF Utilisation by BPs in 2021 | Average EMF Utilisation by BPs in 2020 | Growth (YoY) |
| Rs.170 crore | Rs.55.5 crore | 206% |
| EMF AUM of BPs as on December 31, 2021 | EMF AUM of BPs as on December 31, 2020 | Growth (YoY) |
| Rs.292.55 crore | Rs.63.66 crore | 359.55% |
Congratulations to the entire Business Partner Management team at the head office and the Branch Network.
| Published by Team Internal Communications |  |
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