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December 30, 2019

Performance stabilises

Highlights of November 2019

Equity business

  • The overall broking revenues grew by 3% month on month (MoM)
  • The number of new accounts also increased by 7% over October 2019, that is a growth of 6% or more for two months in a row
  • Our market share in the cash, and futures and options markets improved by 1% each MoM

Mutual funds

  • The assets under management (AUM) rose by 1% to Rs3,762 crore MoM
  • Our ranking in the industry in terms of new SIP counts jumped up by two notches from 17 in October to 15 with new SIP registrations of 10,570 and new SIP executions of 8,500
  • Our ranking in the industry in terms of AUM remained among the top 50

Positive developments like interest rate cuts by the major global economies including India, policy reforms and the announcement of the “first phase” of a trade deal between the USA and China have kept the Indian stock market buoyant since the second half of October 2019. In November, the benchmark index, Nifty, touched a life-time high of 12,158 as foreign institutional investors net purchased Indian equities worth $3.2 billion during the month, their best show so far in FY2020. As investor sentiment improved, the number of new accounts opened with Sharekhan increased from 626 to 671 per day. Overall, our performance in the broking business was stable on the back of the positive market sentiment. The business of mutual fund distribution also gained from the improving market sentiment and our industry ranking in new SIP counts improved. The buoyant market would no doubt take us closer to our annual targets.

November report card
September was a mixed bag
FFP Scorecard
Performance Metrics Run Rate Asking Rate
Reactivations per day 526 1,000

Consistent efforts by all participants of the Front Foot Programme (FFP) resulted in the reactivation of 34,000+ clients since the launch of the programme or in 65 trading days. This led to a sound month-on-month growth in the number of active clients. We expect the quantum of reactivated clients to be even higher in December. Behind the success of the programme lie some significant achievements. For instance, certain clusters reactivated more than 200 clients in a single day. Similarly, a few branch teams strategised and hit 50+ reactivations in a single day. The learnings from the successes of the programme shall surely help us maintain the growth of our active client base going forward. The momentum shall be valuable to our business as we step into the new year. Well played, Sherus!

I am confident that if we continue to play as aggressively as we did in the last month, there is no stopping us in the new year. I also take this opportunity to wish you all a very happy and successful 2020!

Published by Team Internal Communications
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