For private circulation only

April 26, 2019

This year, March had less trading days than February but the company’s overall revenues increased compared with not only the previous month but also March 2018. In the equity broking business, our cash market share slipped month on month because we could not keep pace with the cash market volumes. However, we marginally expanded our share in the derivatives market compared with February 2019. The productivity of the sales team remained constant month on month. In the mutual fund distribution business, the mutual fund assets under management (AUM) registered a growth over the previous month on the back of a few new fund offerings. But the SIP book was stagnant and we now have eight months to achieve nearly 50% of our annual target. The AUM of the PMS business saw a nominal growth as compared to both February 2019 and March 2018. The Loan Against Securities (LAS) business is showing signs of growth. In March, even as the LAS book grew in single digits, the number of LAS disbursement surged by 37% compared with the previous month. The education business continues to grow at a steady pace and more than doubled its revenues last month compared with the year-ago period. All in all, our performance was satisfactory in the third month of the year but you and I know that together as a team we are capable of a whole lot more.

As you know, we recently relaunched commodity trading on the trading platforms of Sharekhan after a gap of three years. Before going live the facility was thoroughly tested on all the platforms by a bunch of Sherus and customers for over a month. I am happy to share that we have activated more than 2,000 customers and most of the relationship manager terminals for the commodity segment. Also, nearly 400 customers have transferred funds to their commodity account and 250 have started trading in commodity derivatives. We now have the key infrastructure in place for conducting the commodity broking business. The next step will be to educate the front-line in every aspect of the business so that they can advise clients and answer all their questions related to commodity trading satisfactorily as well as activate more customers in the new segment. Webinars, seminars, quiz and game shows, we will do them all.

A good number of our customers invest in mutual funds but not through Sharekhan. That is perhaps because they are not aware we also distribute mutual funds. To increase the visibility of our mutual fund distribution business, the Investment Solutions team conducted two publicity campaigns recently. On International Women’s Day, a centrally integrated campaign was launched in which an encouraging communication on women’s empowerment through financial independence was sent to women customers and staff. A similar campaign was conducted on the occasion of Holi. In both cases, relevant messages were weaved into greetings and published across platforms, including social media posts, banners on Sharekhan’s digital platforms, e-mailers and screensavers of staff PCs. Multiple teams centrally collaborated to ensure the success of the two campaigns both of which received a good response from the audience and increased the visibility of the mutual fund business as well as the brand of Sharekhan.